FRESH is part of the future

FRESH is the world’s first urban saltwater fish farm.  The farm has very little in common with conventional sea fish farming.  Because FRESH produces premium sea fish, saving resources in a completely closed water cycle, without access to the sea. The proximity to consumers not only saves transport routes but also guarantees previously unattained freshness.  FRESH produces according to the highest quality standards and consistently focuses on naturalness. 

FRESH is committed to a sustainable world.

Consumers are rightly demanding ever higher standards for sustainability, heath, ecology, but also enjoyment. Contemporary food stuffs must meet these demands.  Solutions are needed which can cover the increasing demand for fish, with a view of the future.

 

FRESH takes on these challenges.

Globally, the demand for food stuffs will continue to increase greatly, also for fish.

Read about the global goals for sustainable development…

Fish is an extremely efficient source of animal protein. The Fish-in Fish-out index (FIFO) is 0, as FRESH does not use any food fish from the sea.

* = kg Feed required per kg growth

Wild fish catching is stagnating, at the same time fishing efforts are on the increase. The negative ecological effects are immense.

The average transport distance of one ton of wild-caught fish is 2,240 km, the corresponding crude oil consumption exceeds the energy contained in fish by a factor of 12.

Source: „Carbon footprint of fisheries“ North sea foundation, 2011

Conventional sea fish breeding massively impacts on the sea’s ecosystems and the coasts. FRESH produces premium sea fish, independent from the sea, in completely closed water cycles, without damaging the environment.

FRESH fish are certified for excellent sustainability by “FRIENDS OF THE SEA”.

FRESH is part of the solution

FRESH breeds sea fish with a unique system of a closed water cycle without damaging the environment. Thanks to low land use, valuable habitats are protected. The closed water cycle is particularly resource-friendly and reduces the need for fresh water to below 1%. The energy used partially comes from our own solar system and by 2017, the energy we use will be 100% from renewable sources. The production standards of FRESH are regularly audited by independent bodies. Since March 2016, our feed comes from a certified organic, sustainable source, is free of any toxins and does not contain ethoxyquin. All marine feed raw materials (fish oil and fish meal) of FRESH originate from the processing of MSC certified sea fish for human consumption. Therefore, the FIFO (Fish-in Fish-out ratio) of FRESH is 0. The short transport routes to our customers and the avoidance of flight miles, save energy and help in reducing the carbon footprint. FRESH offers attractive local jobs and relies on fair relationships with all business partners.

What is ethoxyquin?  

The feed additive ethoxyquin (E324) is permitted as an antioxidant in Europe, and is extensively used for the preservation of fish food for aquacultures.  The oxidative degradation product ethoxyquin-Dimer accumulates in the fish tissue and also in human fatty tissue. This is why FRESH only uses ethoxyquin-free, certified organic feed from European production.

What does FCR stand for? 

The FCR value (feed conversion rate) expresses the efficiency of feed conversion and indicates how many kilograms of mixed feed are required to achieve a growth of one kilogram. Fish is an extremely efficient source of animal protein:  With a feed conversion rate of 1.4, FRESH fish is excellent, compared to beef (5.5-10), pork (2.5-4.5) or even chicken (1.5-2.0).

What does FIFO mean? 

The FIFO index (Fish in Fish out) expresses the quantity of feed used and indicates how much forage fish from the sea are required to produce one fish. The FIFO index of FRESH has the ideal value of 0, as no wild fish are caught for the creation of FRESH feed. 
 
For comparison: The FIFO for salmon, depending on the calculation method, is 4.9 (1) resp. 2.22 (2), for trout the value is 3.4 (1) resp. 1.9 (2), and for eels 3.1 (1) resp. 2.9 (2)

(1) Calculation according to Tacon & Metian
(2) Calculation by the International Fishmeal & Fish Oil Organisation (IFFO), which takes into account the use of marine raw materials from processing and by-catches.